Tuesday, August 25, 2020

We Wish To Inform You That Tomorrow We Will Be Killed With Our Familie

We Wish To Inform You That Tomorrow We Will Be Killed With Our Families By Philip Gourevithc BOOK REVIEW and SOCIAL COMMENTARY PAPER Gourevitch, Philip. We Wish to Inform You that Tomorrow We Will be Killed with our Families. My introduction today is over Philip Gourevitch book We Wish to Inform You that Tomorrow We Will be Killed with our Families First I will in a matter of seconds state a smidgen what the book is about, at that point I am going to tell how it has it's title, after that I will tell about Rwanda when all is said in done, lastly I will discuss the Hutus and Tutsis. In the book We wish to advise you that tomorrow we will be murdered with our families, Mr. Gourevitch clarifies why the Rwandan decimation ought not be discounted as simply one more innate contest. The tales in this book are both the writer's and the individuals he interview's, as he over and over visits Rwanda trying to understand what occurred. A portion of the individuals he met include: a Tutsi specialist who has seen quite a bit of her family murdered over many years of Tutsi persecution, an inn chief who concealed several displaced people from unavoidable passing, and a Rwandan religious administrator who has been blamed for supporting the butcher of Tutsi schoolchildren. The title, We wish to advise you that tomorrow we will be slaughtered with our families, originates from a letter that was sent amidst the annihilation in Rwanda in 1994 by seven Tutsi ministers, individuals from Rwanda's Tutsi minority. They were inside a congregation where they'd taken shelter, the same number of Rwandans who were scheduled for death did, and by then, everyone in the Tutsi minority was scheduled for death. They'd taken shelter in the congregation central command - this was an Adventist church in western Rwanda. What's more, they had been informed that they were scheduled to be slaughtered the following day. So these ministers got together and they composed a letter to the leader of the Adventist Church, who was likewise a minister and a Hutu and the leader of the congregation for this whole area. So they composed, 'Dear pioneer, we trust that you're well during circumstances such as the present that are so trying. We wish to advise you that tomorrow we will be kill ed with our families.' And the letter went on in, extremely, just around a few additional sentences to state, 'And we trust that you will intervene for our sake and attempt to help us as of now, as a man of impact, as the leader of the congregation, to proceed to converse with the city hall leader, to help out remain the specialists who are wanting to murder us.' The creator met a portion of the overcomers of that congregation, of whom there are extremely, few, in spite of the fact that there were a large number of individuals. Furthermore, they were killed the following day. Those ministers were killed the following day. What's more, what happened was that not just had the congregation president neglected to intervene for their sake however that he was broadly held to have really sorted out the slaughter. What's more, truth be told, the United Nations International Criminal Tribunal for Rwanda has given a prosecution against him as a coordinator of the slaughters. Next I will educate a tad concerning Rwanda: Rwanda is situated in the focal point of Africa. In the alleged massacre time of 1994, which began on April 6th,1994 and went on for 100 days, somewhere close to 800.000 and one million individuals were deliberately killed. The first populace was about 7.5 million individuals, with the goal that implies that about 10% of the all out populace was murdered. The killings were finished with hand-held actualizes like; hammers, digging tools, sticks, clubs, and furthermore weapons and projectiles. The size of Rwanda can be contrasted with the size of West Virginia, and the normal middle salary is $80 every year. At last I will discuss the Hutus and the Tutsis: 85 % out of a populace of seven and a half million or so were Hutus. The Rwandan government fixed the evaluation numbers when it came to Tutsis since they needed to have certain rates. At the end of the day, the administration asserted that 9 percent of the populace were Tutsis. While the genuine number was15 percent. For what reason would

Saturday, August 22, 2020

Analysis and interpretation of ”Elephant”

At the point when all deepest desires are deserted from our lives, the main thing we can do is exploiting others lives and make it our own. A real existence all around arranged can cost us our opportunity and our capacity to settle on choices which are profoundly not the same as our past ones. At the point when want, desire and sentiment have been deselected and †the ordinary life† has had its spot. These snags are what William meets and sooner goes up against in the short story by Polly Clark called †Elephant†. The story starts in media res, so when the story starts we get inundated. We are meeting William sitting at his work area encompassed by notes and realities, where his Muse has left him and he experiences difficulty discovering motivation composing life stories of pop artists as Christine, who he finds generally lovable and pulled in to (l. 46 †51). The character Christine can be deciphered as Christina Aguilera, who, with her voice and her sexual conduct, ordinarily is exceptionally engaging for normal men. William is the run of the mill American man, who has settled down with his significant other and at present is attempting to begin a family. Their marriage isn't loaded up with sentiment and love as one could expect, however more with desires and bargains and it moreover appears William doesn't need a child as much as his significant other does. His psyche is loaded up with musings of his histories and how Christine probably needed him to expound on her (l. 71-72 and 76). He effectively gets diverted from his contemplations and one could envision that they are loaded up with his lost adolescence and the things he had always been unable to do throughout everyday life. His blaze back to the second when his mom gives him the blue elephant (l. 9-66) could undoubtedly be deciphered as the youth his mom attempts to give him. In any case, from the start he was unable to recollect the blue elephant from his youth. It had disappeared from his memory. The main considerations that experience his psyche are the manner by which he can vindicate his lost adolescence and recapture awareness of his personality. The storyteller lets us kn ow at line 21-22: †William would have favored the film stars (male, brilliant time of film) however those had been asserted by somebody speedier of the imprint †¦Ã¢â‚¬ . This particular section shows that William was expected to surrender his fantasy since somebody held him up. By expounding on male on-screen characters it would have been workable for him to get renowned and his life would in this manner be finished. Satisfaction and big name goes connected at the hip in his brain, yet since the time he needed to pick another profession, his fantasies self-destructed and he was, in his own eyes, only a common man. That is the reason he is expounding on the female pop vocalists so in that manner he halfway can satisfy his fantasies through the ladies. In any case, this arrangement doesn't fulfill his wants, since he can't identify with these ladies. He can identify with the male on-screen characters due to their sex, yet the contrast among people in this setting turns into a gigantic factor for him and that gives him motivation to change the anecdotes about the ladies. Christine gives him inconvenience due to her unadulterated psyche because of her relationship with Christianity (l. 49), and his desire to make her life as hopeless as his turns out to be much more grounded. Along these lines he synchronizes his existence with hers and blends the blue elephant into her youth. For him the elephant is an image of disappointment and sadness and along these lines he invests much more energy to make the life of Christine hopeless according to the perusers. As he says at line 146-147: †He needed to give Christine something she had never had, something significant of himself. † †the parts of life he needs to give Christine are thrashing and misfortune since she, to him, never have had a change to encounter it in her popular Christian life. But since the negative imagery of the elephant just exists for him, his made up anecdote about the life of Christine doesn't turn into an awful encounter for the perusers. His endeavor to make Christine an awful individual isn't effective (l. 135-142). That is the point at which he understands that his calling isn't what he needs to do. The name Christine has not been picked unintentionally and it was exclusively that decision of name, which gave Christine control over him. The relationship Christine has with God has been moved to William and through it he can go up against his hindrances and by composing the misrepresentation about her he discovers that, that isn't the individual he needs to be, and by this acknowledgment he gets total. Despite the fact that he realizes that some time or another he will be †vanished from the substance of the earth† (l. 148), he feels prepared to begin carrying on with his life once more, since he at long last has triumphed over his lost adolescence and he completely has gotten himself. His last deception invigorates him the to quit lying about others, quit living trough others and gives him capacity to carry on with his own life (l. 142-144). Along these lines, the fact of the matter is the primary subject of this content. As a subcategory comes the blue elephant being an image of how significant the adolescence is for people. In the event that the blue elephant disappear from the life of a kid, agony and lament will come later. Along these lines, the story is a type of a helper memoire in life to guardians to show them how to bring up their youngsters. Polly Clark has composed this content to reveal to us that it is so imperative to continue putting stock in something that causes us keep up our fantasies in life unadulterated.

Friday, July 31, 2020

Compensation and Defense Mechanisms

Compensation and Defense Mechanisms Theories Behavioral Psychology Print Compensation and Defense Mechanisms By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 03, 2020 Alistair Berg / DigitalVision / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology The term compensation refers to a type of defense mechanism in which people overachieve in one area to compensate for failures in another. For example, individuals with poor family lives may direct their energy into excelling above and beyond what is required at work. This psychological strategy allows people to disguise inadequacies, frustrations, stresses or urges by directing energy toward excelling or achieving in other areas. Compensation in Everyday Life The term is used surprisingly often in everyday language. Hes/Shes probably just overcompensating for something, is a phrase often used by people to suggest that a person is indulging in excesses in one area of their lives in order to hide insecurities about other aspects of their lives. In some cases, this compensation can occur consciously. If you know that you have poor public speaking skills, you might try to compensate by excelling in your written communications at work. By doing this, you draw attention to an area where you are much stronger and minimize the area in which you are weak. In other instances, compensation might occur unconsciously. You might not even realize your own hidden feelings of inadequacy that lead to you compensate in other areas.   Examples of Compensation as a Defense Mechanism Compensation can manifest itself in a few different ways. Overcompensation occurs when people overachieve in one area to make up for shortcomings in another aspect of life. Undercompensation, on the other hand, can happen when people deal with such shortcomings by becoming overly dependent on others. For example: A young man feels that is is a poor athlete and never get picked for teams during his physical education class. He overcompensates by becoming deeply engaged in other school activities including the drama club and the school newspaper.A student feels inferior during math class and undercompensates by becoming overly dependent upon her teacher and classmates for academic assistance.Feeling bad about not being a good cook and overcompensating by having an extremely tidy, organized kitchen.Compensating for the bad health habit of smoking by being very committed to eating healthy and working out every day. Pros and Cons Compensation can have a powerful effect on behavior and health decisions. While compensation is often portrayed in a negative light, it can have positive effects in some cases. Psychologist Alfred Adler suggested that when people experience feelings of inferiority, they may automatically experience a compensatory need to strive for superiority.?? As a result, people push themselves to overcome their weaknesses and achieve their goals. For example, imagine that a young boy experiences feelings of inferiority because he cannot makes as many baskets as his peers do when they are playing basketball. Because of these feelings of inadequacy, he pushes himself to overcome this weakness. He signs up for basketball practice and starts practicing on his own every day after school. Eventually, he becomes an even better basketball player than many of his friends. Imagine that you just began taking a Zumba class. At first, you might feel out of your element and even a little timid since everyone else seems so skilled and experienced. Because of these initial feelings of inferiority, you might end up devoting extra time and attention to your new class and even start practicing at home with work out DVDs. Because of your initial urge to overcome your feelings of inferiority, you are able to develop new skills and stick to a workout routine that you end up really enjoying.   However, compensation can also prevent people from trying new things or attempting to address shortcomings. For example, lets imagine that a young college student experiences feelings or inferiority because she has few close friends. Everywhere she goes, she sees her peers engaging in animated conversations with their friends. She compensates for this feeling by saying to herself, I may not have many close friends, but I have excellent grades! Instead of seeking out social connections, she throws herself into her schoolwork and spends little time having fun or attending social events. In this instance, compensation has actually prevented her from overcoming her feelings of inferiority. People who are narcissistic may overcompensate when they experience low self-esteem and jealousy by seeking out power and attention.

Friday, May 22, 2020

Intruder to Queen Elizabeths Bedroom

Early on Friday morning, July 9, 1982, Queen Elizabeth II woke to find a strange, bleeding man sitting at the end of her bed. As scary as the situation must have been, she handled it with royal aplomb. A Strange Man at the End of the Queens Bed When Queen Elizabeth II woke up on the morning of July 9, 1982, she saw that a strange man was sitting on her bed. The man, dressed in jeans and a dirty T-shirt, was cradling a broken ashtray and dripping blood onto the royal linens from a lacerated hand. The Queen kept calm and picked up the phone from her bedside table. She asked the operator at the palace switchboard to summon the police. Though the operator did pass the message to the police, the police didnt respond. Some reports say the intruder, 31-year-old Michael Fagan, had planned to commit suicide in the Queens bedroom but decided it wasnt a nice thing to do once he was there. He wanted to talk about love but the Queen changed the subject to family matters. Fagans mother later said, He thinks so much of the Queen. I can imagine him just wanting to simply talk and say hello and discuss his problems. Fagan thought it a coincidence that he and the Queen both had four children. The Queen attempted to summon a chambermaid by pressing a button, but no one came. The Queen and Fagan continued to talk. When Fagan asked for a cigarette, the Queen again called the palace switchboard. Still, no one responded. After the Queen had spent ten minutes with the mentally disturbed, bleeding intruder, a chambermaid entered the Queens quarters and exclaimed, Bloody hell, maam! Whats he doing in there? The chambermaid then ran out and woke up a footman who then seized the intruder. The police arrived twelve minutes after the Queens first call. How Did He Get into the Queens Bedroom? This wasnt the first time that protection of the royal monarch had been found lacking, but it had supposedly been increased since the 1981 attack on the Queen (a man fired six blanks at her during the Trooping the Color ceremony). Yet Michael Fagan basically walked into Buckingham Palace - twice. Only a month before, Fagan had stolen a $6 bottle of wine from the palace. Around 6 a.m., Fagan climbed the 14-foot-high wall - topped with spikes and barbed wire - on the southeast side of the palace. Though an off-duty policeman saw Fagan climbing the wall, by the time he had alerted palace guards, Fagan could not be found. Fagan then walked along the south side of the palace and then along the west side. There, he found an open window and climbed in. Fagan had entered a room housing King George Vs $20 million stamp collection. Since the door to the interior of the palace was locked, Fagan went back outside through the window. An alarm had been set off both as Fagan entered and exited the Stamp Room through the window, but the policeman at the police sub-station (on palace grounds) assumed the alarm was malfunctioning and turned it off - twice. Fagan then went back as he had come, along with the west side of the palace, and then continuing along the south side (past his point of entry), and then along the east side. Here, he climbed up a drainpipe, pulled back some wire (meant to keep pigeons away) and climbed into Vice Admiral Sir Peter Ashmores office (the man responsible for the Queens security). Fagan then walked down the hallway, looking at paintings and into rooms. Along his way, he picked up a glass ashtray and broke it, cutting his hand. He passed a palace housekeeper who said good morning and only a few minutes later he walked into the Queens bedroom. Normally, an armed policeman stands guard outside the Queens door at night. When his shift is over at 6 a.m., he is replaced with an unarmed footman. At this particular time, the footman was out walking the Queens corgis (dogs). When the public learned of this incident, they were outraged at the lapse of security around their Queen. Prime Minister Margaret Thatcher personally apologized to the Queen and measures were immediately taken to strengthen palace security. Sources Davidson, Spencer. God Save the Queen, Fast. TIME 120.4 (July 26, 1982): 33. Rogal, Kim and Ronald Henkoff. Intruder at the Palace. Newsweek July 26, 1982: 38-39.

Sunday, May 10, 2020

Nathaniel Hawthorne s Young Goodman Brown - 1492 Words

In Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than Nathaniel Hawthorne. Hawthorne’s ability to write stories using complex language and early puritan society narratives has always been a topic of study between scholars and young adults. â€Å"Young Goodman Brown† explores the idea of good vs. evil and†¦show more content†¦This gesture is monumental when looking at Hawthorne’s moral stance of good vs. evil. In removing himself from his family history, Hawthorne is solidifying his views on the persecution of humans, his views on witchcraft and his opinion about what really makes a man ‘godly’. Because both his father and grandfather worked in accordance to Puritan doctrine and faith, it is obvious that Hawthorne does not necessarily believe that the men who are the most pious are the most good. This veers away from the popular idea that religion, and God, are inherently good. In â€Å"Young Goodman Brown† this concept becomes especially prominent. The main character, and who the short story is named after, is leaving his wife, Faith, to attend a function which is taking place in the deepest parts of the forest. Goodman Brown is a spiritual man and, much like Hawthorne, is descended from a line of devout Christians. When he first enters the woods, he is met by an old man, carrying a staff resembling a serpent. Upon the first few moments of their encounter, the old man pronounces the following: â€Å"I helped your grandfather, the constable, when he lashed the Quaker woman so smartly through the streets of Salem; and it was I that brought your father a pitch-pine knot, kindled at my own hearth, to set fire to an Indian village, in King Philip s war.† It is very obvious, even from the first line, that Hawthorne hasShow MoreRelatedNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreNathaniel Hawthorne s Young Goodman Brown1065 Words   |  5 PagesWhen it comes to the topic of Nathaniel Hawthorne’s Young Goodman Brown, most of us will readily agree that duplicity is a major theme in the piece, or the idea of different versions of reality. Where this agreement usually ends, however, is on the question of whether Hawthorne is implying that man is inherently evil. Whereas some are convinced that Young Goodman Brown was good until tainted by the Devil, others maintain that he was evil from the beginning and was completely aware of the evil heRead MoreNathaniel Hawthorne s Young Goodman Brown905 Words   |  4 PagesThough Nathaniel Hawthorne is an author of many great works, his short story â€Å"Young Goodman Brown† still stays relevant because it has themes and subjects that are relatable in today s world. In the story â€Å"Young Goodman Brown,† Good man Brown leaves his wife Faith, to go into the woods near Salem to have a meeting with the devil. Appearance vs. reality is shown in â€Å"Young Goodman Brown† through the plot, the character of Goody Cloyse, and the symbol of the maple staff. The characterRead MoreNathaniel Hawthorne s Young Goodman Brown1312 Words   |  6 PagesWithin Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the communityRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1274 Words   |  6 PagesIn Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† the devil says, â€Å"Evil is the nature of mankind† (â€Å"Young† 627). Since Adam and Eve ate the forbidden fruit and attempted to hide conceal their sin from God, humans have tried to hide their sin from others. Although ever yone sin is human nature, everyone has a different reaction to sin. While some acknowledge sin, others ignore it. In Hawthorne’s other short story, â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil to represent the sin heRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1449 Words   |  6 Pages â€Å"Young Goodman Brown† is a short story that is filled with symbols and mystery. Nathaniel Hawthorne provides plenty forms of symbolism for readers to digest. Hawthorne displays strong faith as the greatest virtue for a man or woman, and when the faith is compromised, one can be filled with skepticism and uncertainty towards the rest of the world. The story begins as a conventional allegory, creating the expectation that the characters will be able to consistently display the abstractions they symbolizeRead MoreNathaniel Hawthorne s Young Goodman Brown1695 Words   |  7 Pagesstory, Young Goodman Brown, by Nathaniel Hawthorne is set in Puritan New England. Hawthorne uses symbolism, description, scenery, and Goodman’s journey to illustrate and symbolize the battle of good versus evil. In the first scene, we see how Young Goodman Brown leaves his wife, Faith, to start on his â€Å"evil† journey through the woods. Though Faith asks him to stay with her, he chooses to continue on even though he knows the evilness lies ahead. As the story continues, we see how Hawthorne uses FaithRead MoreNathaniel Hawthorne s Young Goodman Brown2532 Words   |  11 PagesNathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† demonstrates how Goodman Brown leaves his wife, Faith, to do an errand within the woods with a man that is believed to be the devil. During the time period in which this took place, the 1620’s, many of the people from the village were practicing Puritanism. Puritanism is an intense practice of religion retrieved from Protestants, only removing its Catholic influence. When Goodman Brown entered the woods to meet the devil, he soon turned intoRead MoreNathaniel Hawthorne s Young Goodman Brown894 Words   |  4 Pagesread. In â€Å"Young Goodman Brown†, I found several romanticism characteristics to be in this story. One being, the emphasis on feelings and emotions. Nathaniel Hawthorne writes, â€Å"The cry of grief, rage, and terror was yet piercing through the night, when the unhappy husband held his breath for a response.† The cry of anguish and pain are very applicable to the protagonist idea in this story. Brown also expresses feeling when he doesn t want to leave his wife Faith, but he feels that it s his role toRead MoreNathaniel Hawthorne s Young Goodman Brown1975 Words   |  8 PagesNathaniel Hawthorne, is the author of the short story â€Å"Young Goodman Brown,† that was written in 1835 (Baym 370). Hawthorne was born in Salem Massachusetts on July 4th, 1804. Hawthorne’s ancestors were of the Puritan descent, and among the first settlers of Massachusetts (Baym 370). During his teen years, Hawthorne was reading stories by British novelists Henry Fielding, Tobias S mollet, and Sir Walter Scott. When he was sixteen he wrote his sister of wanting to become an author and relying of support

Wednesday, May 6, 2020

Eassy for P.E Free Essays

string(33) " very neat but complex footwork\." Biography of Christopher Bruce Christopher Bruce was born on the 3rd of October 1945 in England, he started studying dancing at 11 years old, and he began with tap and ballet. After studying at the Rambert School Christopher Bruce joined Rambert Ballet in 1963, where he quickly became the leading male dancer. Bruce appeared in works such as Don Quixote in 1964 and Coppelia in 1966. We will write a custom essay sample on Eassy for P.E or any similar topic only for you Order Now Then the company began to experiment with ballet and modern, combining them to form, specifically the Martha Graham technique. Martha Graham created 181 ballets and a dance technique that has been compared to ballet in its scope and magnitude. Many of the great modern and ballet choreographers have studied the Martha Graham Technique or have been members of her company. ) When Bruce danced the role of Pierrot Lunaire, his own interpretive skills were noticed. Bruce was â€Å"dominating everything- practically living the part†. Bruce then worked with Glen Tetley, he discovered that â€Å"the motive for the movement comes from the centre of the body†¦ rom this base we use classical ballet as an extension to give wider range and variety of movement† In 1977 he was appointed associate director of the company and was its associate choreographer from 1979-87, he created over twenty works for the company. Between 1986-91 he acted as associate choreographer also for Londo n Festival Ballet, later ENB, and resident choreographer for Houston Ballet in 1989. In 1994 he became artistic director for RDC. Often political in his work, he integrates classical ballet and modern dance, often set against popular music by artists like Bob Dylan, Rolling Stones. His productions include ‘Cruel Garden’, 1977, ‘Ghost Dances’, 1981, ‘Swansong’, 1987, and ‘Rooster’, 1991. Influences Social and political themes emerge as naturally as a reflection of his own concerns, although his aim is always firstly to create a piece of dance, rather than to make a statement. Nevertheless, he does not see a conflict between creating interesting movement and tackling difficult issues. He believes that there is much beauty in Ghost Dances and similar works. Bruce is typically known for using themes that focus on personal or political issues. He has created abstract pieces but even these have a strong undercurrent of emotion. Bruce uses a wide range of starting points, particularly poetry, literature, music, newspaper articles and world events. For example ‘†¦ for those who die in cattle’ reflects his views and concerns of war, ‘rooster’ is his idea of relationships, ‘swansong’ is probably one of his most moving and emotional pieces and tackles the very serious issue of torture. His views on the general human condition are portrayed in ‘waiting’. Throughout his career, Christopher has been a strong supporter of Amnesty International’s ideas and through his choreography he has voiced his concerns for society, the persecuted and victims of a wide range of human rights abuses. Time and again he has returned to these themes and in his most recent work â€Å"grinning in your face†, these concerns are articulated as powerfully as ever. The Arts have an important role to play in exploring social issues and dance can be seen as the most human of the Arts as it is based on the body. The image of the tortured prisoner from â€Å"swansong† or the unjust imprisonment of Reuben Carter, in â€Å"Hurricane† are far more powerful than mere words can ever be. Video extracts of Christopher’s work have been used to reinforce talks about human rights abuse. In the 1970’s the focus for Bruce was South America and Pinochet’s bloody coup against the elected Allende government in Chile. He was deeply moved on the meeting of Joan Jara, who was tortured and murdered by Pinochets forces. This meeting lead him to choreograph, Ghost Dances. He took the theme of the day of the dead, simple symbolism and indigenous dance movements as a basis to convey the plight of the innocent people of South American down the ages and their courage in the face of adversity. Certainly, Ghost Dances has a tremendous impact and audiences in many countries have delighted in its distinctive, rhythmic movement performed to haunting American tunes. However, it is the representation of the oppression of ordinary people, symbolised by the sinister ghost figures, which give the work much of its resonance. On the evidence of ghost dances, swansong, and cruel garden (about the death of Lorca at the hands of the fascists in Spain), human rights themes have provided him with a strong source of inspiration. He remains a passionate advocate for the role of dance and the arts in society and believes that seeing good work and the chance to perform, either as an amateur or a professional, an not only enrich lives, but can also be civilising influence. Ghost dances It was created in 1981, and was influenced by the political oppression in Chile. The style was contemporary ballet blended with South American folk dance. The setting of Ghost Dances is a rocky Andean location suggesting the mouth of a cave. The colours (blue’s, greens and greys) of the backdrop were very effective and complimented the costumes and movement by adding to the eerie atmosphere. The whole stage was lit by a dim white light. The ‘dead’ wear everyday clothes, which are beginning to disintegrate. The Ghost Dancers appear as skeletal figures in striking skull masks. The piece is accompanied by Andiean folk music, with panpipes, guitars, and flutes. The tune is infectious, rhythmic and tuneful. The style of the choreography is sinuous and graceful, incorporating folk-dance influences. The Ghost dancers style of dance differs to the style of the ‘dead’. The Ghost dancers use very off balanced and angular Movements, there heads are the main key I think to making their dancing look as threatening as it does, they move them very quickly and sharply in unison and it creates a very menacing effect. The ‘dead’, on the other hand are very free flowing and graceful, their posture is very open chested and balletic with very neat but complex footwork. You read "Eassy for P.E" in category "Essay examples" I loved this piece and the skills used to perform it. The fluid motion alongside traditional Chilean folkdance was original and inspiring to watch, it was a very moving piece and had a big impact on me because of the real life issues behind it. Swansong This piece was created in 1987 and was influenced by the fate of political prisoners, the style was contemporary ballet and the prisoner’s movements were based on the idea of a swan. The piece is generally based around the fate of political prisoners and their need to break free. Swansong is a deliberately disturbing dance showing a victim being tortured by a variety of means, although there is no actual violence on stage. It shows both the aggressive and sadistic element of interrogation, and how brainwashing, humiliation and playing with emotions can all be part of a long, nerve- racking game. In combining vaudevillian humour, balletic virtuosity, and contempory dance expressionism with such a serious theme, he seeks to create work that can be appreciated at a number of levels by a broad audience. The three dancers are costumed archetypally and very much resembled the set, it was all very simplistic, with the prisoner in just a plain t-shirt and jeans and the two guards are wearing vaguely militaristic khaki trousers and short- sleeved shirts could be viewed as policemen, soldiers, or guards. Programme notes have tended neither to give names to the characters nor to specify roles – choosing instead to simply list the cast and allow audiences to make their own interpretation. The prisoner uses a very graceful and flowing style of dance whilst in contrast the two guards dance in a modern, camp manner, highlighting even more the separation and difference between the guards and prisoner. The simplicity of the staging and ambiguity of the characters lends weight to its universality. The action could be taking place anywhere in the world. The stage is dark and bare with the exception of a single wooden chair lit starkly from above, indicating perhaps a single bulb-hanging overhead in an otherwise empty room. There are seven sections in swansong; each has a different theme and style.  ·Section 1, questions and answers. Throughout the first section the dance suggests the interrogators and victim playing a game of cat and mouse, the dance changing from trios to brief duets and solo’s. in the duets the interrogators dance in unison, performing the same material one after the other or slightly varying the steps to attack their victim.  ·Section 2, tea for two. The section section begins with another interrogation session during which the second interrogator walks round his eated victim, and this time the victim taps out ‘answers’ but in a defiant mood. The interrogators change tatics.  ·Section 3, first solo. The third section is a solo for the victim alone on the stage and it is more lyrical both in music and movement than the proceding sections. It contrasts with the torture previously shown, appearing to be a cry of frustration and anger at the victim’s sit uation as well as evoking his urge for freedom.  ·Section 4, slow trio. The victim immediately tenses and flinches as the first interrogator reaches towards him, and then relaxes when he is not harmed. No questions are asked. Again the opening sequence is performed twice but at the end of the chair is moved so that the victim cannot return to it. This becomes a recurring theme of this dance; the victims chair is repeatedly pulled away from under him or placed just beyond his reach. He is pushed and thrown around, the effect of the violence is in slow motion. The victim curls defensively on the floor and is uncurled by the second interrogator and the torture continues.  ·Section 5, second solo without accompaniment. Although this section repeats dance motifs from the first solo such as the jumps and arabesques suggestive of flight, it is generally more mimetic. The victim lifts the chair onto his back to make it appear he is carrying a huge weight on his shoulders. He then stands facing the audience staring through the bars of the chair, then he appears to crumble in frustration and the solo ends with his ankles trapped in the bars of the chair as if fetted.  ·Section 6, cane dance. The progression of the piece shows a build up of abuse and humility of the prisoner till the final section where the prisoner performs his last solo, his ‘swansong’. Rooster This piece was created in 1992 and in contrast to my other two chosen pieces is influenced by the Rolling stones; the dance is based on the theme and context of the music. It is danced in a contemporary ballet style blended with modern dance to match the music. The set is a clear stage with naturalistic lighting and a white spotlight. The women wear black skirts, tops and tights and the men wear black trousers and a skirt, a red dress is worn only in one number and that is ‘ruby Tuesday’. The whole piece is danced to rolling stones music ranging from upbeat fast and rocky numbers to slower more relaxed music. The theme of each song in ‘rooster’ reflects the character that is dancing it, none of the dances are linked, and each section occurs simply because of the different songs that are used, this helps to create an episodic structure. The tempo of the music dictates the style of dance; the faster tracks are modern and contemporary whilst the slower ones are more balletic. This piece does not present a great deal of emotional involvment with the audience; it is simply based on the theme and context of the music. You can see this by the fact that the dancers, the style of dance and the music purely dictate the song. A Time line of dance works which have been choreographed and produced by Christopher Bruce  ·1969 George Frederic  ·1972 ‘†¦ for those who die as cattle’  ·1974 Weekend  ·1975 Ancient voices of children  ·1976 Black Angels  ·1976 Promenade  ·1977 Cruel Garden  ·1981 Village Sounds  ·1981 Ghost Dances  ·1984 Sergeant early’s dream 1984 Intimate Pages  ·1985 Silence is the end of our song  ·1985 Land  ·1987 The dream is over  ·1987 Swansong  ·1989 Symphony in three movements  ·1990 Journey  ·1992 Rooster  ·1995 Meeting point Section B Producing our own piece of choreography in the style of Christopher Bruce in groups. How has the work of the choreographer influenced and inspired my o wn performance and choreography? I chose Christopher Bruce because of the influences behind his choreography, the real life human rights issues that through symbolism he has transferred this into dance. He has successfully brought more awareness to serious issues that most people would not be aware of because it is not going on in this country. The fact that this affects Bruce personally is very inspiring, as his pieces have real meaning and thought behind them. The three works by Christopher Bruce that I have chosen to study are ‘ghost dancers’ and ‘swansong’ because of the political human rights issues that influenced them and ‘rooster’ because it was a contrast to the other two as its influence was the celebration of the Rolling Stones music. I thought these pieces complimented each other well to evaluate as each bears a large variation of accessible motifs, images and sequences of movement that I could re- interpret in my choreography in the style of Christopher Bruce. As it gave me the opportunity to analyse a variety of influences and issues behind the three pieces. Choreographic notes We choreographed a piece for a trio in the style of ‘rooster’. The set was clear other than three chairs that were used within the dance. We were dressed all in black and wore red scarfs round our necks. The lighting of the set was dark red How to cite Eassy for P.E, Essay examples

Wednesday, April 29, 2020

JFK Inaugural Address Essay Research Paper Example

JFK Inaugural Address Essay Paper John F. Kennedys in particular, was one of the most touching and inspiring inaugural addresses in our countrys history and it continues to be analyzed in classrooms, articles, and on television today. His words gained the peoples confidence that he had a positive future in store for America, and his moving statements kept the attention on him captivated. His uses of rhetorical strategies caused his arguments to be emphasized as well as considered, and he was able to say so such without boring those listening. He not only demonstrated the commitment that he was willing to make for the good of America, but he also encouraged citizens to join him in his effort. Regardless of the many methods Kennedy used to create his outstanding Address, the tone in which it was told is the most powerful one he used to win the crowd and earn their respect. His use of tone is effective in achieving his purpose- that those witnessing the speech desire to unite with Kennedy and overcome the common obstacles that faced their country together. Kennedy reached his audience on a personal level when he addressed myself as an equal to the people and stated We shall pay any price, bear any burden, meet any hardship, support any friend, and oppose any foe, in order to assure the survival and the success of liberty. As he said this, he related to the people by showing them that they were all suffering the same hardships, and his tone is made sincere, serious, and willing in that he will do what he must for his people. The use of parallelism through the statement Let both sides explore Let both sides seek And Let both sides unite Also emitted an inspiring feel that ensured the people that he was in the fight for improvement with them, and prepared to do what it took for a better tomorrow. We will write a custom essay sample on JFK Inaugural Address Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on JFK Inaugural Address Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on JFK Inaugural Address Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As he did so, he was able to get his audience to favor his determination for change and to admire his positive attitude of what can be done to improve Americas problems. Through the statement ask not what your country can do for you-ask what you can do for your country and ask not what America will do for you, but what together we can do for the freedom of man, Kennedys tone of words appeal to Americans emotions and bring upon importance to the act of doing things for the benefit of your country. These simple but significant statements emend citizens that instead of expecting so much from the government and taking up our complaints as well as desires for our country, that we take action and seek what it is that we can do for our country ourselves. Through these statements Kennedy is able to outshine others who had given an inaugural address in the past by not only proving his willingness to produce a change, but by also inspiring other Americans to do the same. There is also notable truth in these statements, because in reality the citizens hold more power to be the change they wish to see in the world than our president does alone. Kennedy also discusses the importance of unity, and does so with the use of inversion when he says United there is little we cannot do. Divided, there is little we can do-for we dare not to meet a powerful challenge at odds and split asunder. His use of inversion creates emphasis on how we are powerful and capable of changing our country for the better, if we only do it together. His tone is encouraging and serves his purpose in causing those listening to acknowledge that united as a country we can clearly influence a much greater transformation than we can as a smaller crowd. Together we can prove our sire for change, because if we complain about what we dislike about our country yet do nothing, then we are proving that we do not care about its issues as much as we appear to. One of the most useful methods Kennedy uses to cause his argument to be truly contemplated Over is the use Of rhetorical questioning. Through his rhetorical questions citizens instantly reflect upon themselves and in a sense ask themselves What am I willing to do, or better yet- what have done for my country? The reflective tone of these thoughts is beneficial to Kennedys argument because it allows it to reach the hearts of millions and to be further Hough of. The rhetorical question Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join that historical effort? Produces an effect that not only causes citizens to consider whether they will be a part of what influences a better America, but it also convinces them that they have the perfect leader to help them achieve this promising future. The tone in which John Kennedy delivered his Inaugural address was serious, insightful, logical, and inspiring all at once. His arguments were clear ND of plans symbolizing an end as well as a beginning-signifying renewal as well as change. He captivated the attention of those listening to him through his excellent use of rhetorical strategies that emphasized his every point and greatly helped to strengthen his argument. Several of his statements held grand importance and were something that the audience could relate to. John F. Kennedys Inaugural Address was well spoken and thoughtful. It was effective in reaching the audience and relatable to what America needed in a leader during this time period of war and poverty.

Friday, March 20, 2020

Free Essays on Mother Teresa

Mother Teresa Mother Teresa taught the world that having a good heart was all that a person needed to succeed in the world. She taught that being generous to the poor, was an act of serving God, in practical helpful way. While not acknowledging that the deeds she did as a huge publicity stunt, she showed others how to do actual good for the unfortunate people of the world. Mother Teresa was a wonderful woman and a great influence on the world today. Mother Teresa was born Agnes Gonxha Bojaxhiu on August 27, 1910, to a deeply religious Roman Catholic family (McGovern). Her mother, Nikola Bojaxhiu, was woman who was taught early that giving to the poor would benefit the world in many ways. Agnes’ family was large and poor, so she learned the people were always going to have to make sacrifices in order to survive. Agnes decided early on in life at the tender age of fourteen that she wanted to be a missionary nun, but it was at the age of eighteen that Agnes joined the Loreto order of nuns (McGovern). On May 24, 1931, Agnes took her first vows poverty, chastity, and obedience (Encyclopedia of World Biography). It was there she took on the name Teresa after St. Therese, the patron saint of missionaries. She eventually became the principal of Loreto Entally, a school in Entally, where she taught history and geography. Even inside the school, she longed to help the starving and dying people of the streets. She was not allowed to because the Loreto order of nuns had a rule that the nuns couldn’t leave the convent unless they were seriously ill. In August of 1946, Sister Teresa could stand it no longer. She left the convent to tend to the sick and poor. In 1947, Sister Teresa was granted Teresa was permission to leave the Loreto order of nuns (Wellman). From there on, she walked the streets finding people that she could help out. The work would exhaust her, but each day she kept on going. Sister Teresa had such a love... Free Essays on Mother Teresa Free Essays on Mother Teresa Mother Teresa Mother Teresa taught the world that having a good heart was all that a person needed to succeed in the world. She taught that being generous to the poor, was an act of serving God, in practical helpful way. While not acknowledging that the deeds she did as a huge publicity stunt, she showed others how to do actual good for the unfortunate people of the world. Mother Teresa was a wonderful woman and a great influence on the world today. Mother Teresa was born Agnes Gonxha Bojaxhiu on August 27, 1910, to a deeply religious Roman Catholic family (McGovern). Her mother, Nikola Bojaxhiu, was woman who was taught early that giving to the poor would benefit the world in many ways. Agnes’ family was large and poor, so she learned the people were always going to have to make sacrifices in order to survive. Agnes decided early on in life at the tender age of fourteen that she wanted to be a missionary nun, but it was at the age of eighteen that Agnes joined the Loreto order of nuns (McGovern). On May 24, 1931, Agnes took her first vows poverty, chastity, and obedience (Encyclopedia of World Biography). It was there she took on the name Teresa after St. Therese, the patron saint of missionaries. She eventually became the principal of Loreto Entally, a school in Entally, where she taught history and geography. Even inside the school, she longed to help the starving and dying people of the streets. She was not allowed to because the Loreto order of nuns had a rule that the nuns couldn’t leave the convent unless they were seriously ill. In August of 1946, Sister Teresa could stand it no longer. She left the convent to tend to the sick and poor. In 1947, Sister Teresa was granted Teresa was permission to leave the Loreto order of nuns (Wellman). From there on, she walked the streets finding people that she could help out. The work would exhaust her, but each day she kept on going. Sister Teresa had such a love... Free Essays on Mother Teresa Through out the women known as Mother Teresa’s life she had accomplished a great many tasks. Mother Teresa had done good works and heroic virtues in her lifetime. Mother Teresa’s had accomplished many deeds through out her religious order and her â€Å"Way of Love†. This is a way of not pleasing yourself but to give yourself to God and to be used by him in a very special way, a way of helping people. (The â€Å"Way of Love† is also a poem). Mother Teresa was born in Skopje, Yugoslavia (now called Macedonia) in 1910. Mother Teresa’s original home was Agnes Gonxha Bojaxhio. Mother Teresa was only 12 years old when she first knew she had a vocation to the poor but it wasn’t until much later in 1928 when she suddenly decided to become a nun and traveled to Ireland to join the Sisters of Loredo a religious order founded in the seventeenth century. After studying at the convent for less than a year, she left to join the Loredo convent in the city of Darjeeling in India. On May 24th, 1931, she took the name of name of â€Å"Teresa† in honor of St. Teresa of Avila a sixteenth century Spanish nun. In 1929 Mother Teresa was teaching at a catholic high school in Calcutta the city was filled with beggars, lepers, and the homeless and on wanted babies were left to die in garbage bins. One day in 1946 Mother Teresa felt the need to leave her job at St. Mary catholic school to care for the needy in Calcutta. Mother Teresa began her work in 1948 by studying nursing for three months with the American Medical Missionaries in India, she there returned Calcutta to found the Missionaries of Charity and the Kalighat Home for the dying. Mother Teresa would gather dying Indians off the streets and care for them during the days before they died. In the mid 1950’s, Mother Teresa began to help victims of leprosy. She established a leper colony called Shanti Nagar (town of Peace). In 1965 the Pope authorized Mother Teresa to... Free Essays on Mother Teresa Agnes Gonxha Bojaxhiu was born August 26, 1910 in Skopje, in Macedonia. Her childhood was comfortable and prosperous due to her father’s success. Her father encouraged his children to be generous and compassionate to those less fortunate. Her mother was very religious and she took the children to morning mass. Agnes often helped her mother deliver parcels of food and money to the poor and prayed with the whole family every evening. The family’s life changed dramatically after their father’s death, when Agnes was 9. Although now poor themselves, they continued to help those less fortunate. Christianity became increasingly important in Agnes’ life. From the age of 12, she was aware of a desire to devote her life to God. As Agnes thought about what she could do for Christ, she started to feel a call for God. In the two years she decided to become a nun. Agnes spent longer periods of time going on retreats and received guidance from her Father Confessor. At th e age of 17, she made the decision to become a nun, because she had been taught that chastity is a special and pure grace. This was an important moment for Agnes as she chose a life of self-sacrifice. Agnes was just 18 when she decided to join the Sisters of Our Lady of Loreto, who were very active in India. On December 1, 1928 the crossing to India started. In the beginning of 1929 they reached Colombo, then Madres and finally Calcutta. The journey continued to Darjeeling, where she completed her training. Agnes was trained in prayer, scriptures, theology, and the spirituality and history of her Order. She started to learn Hindi and Bengali and to improve her English. She taught at the local school and worked in a small medical station. On May 24, 1931, Agnes took her first vows of poverty, chastity and obedience as a sister of Loreto. She chose her name in religious life as St. Theresa of Lisieux. Soon after she went to Calcutta to begin her teaching career. She went to Lor...

Wednesday, March 4, 2020

Grow Your Blog With A WordPress Editorial Calendar Plugin

Grow Your Blog With A WordPress Editorial Calendar Plugin Do you have a WordPress blog? Is your blog growing? If the answer is no, there may be a simple reason why †¦and it is as simple as installing a WordPress  editorial calendar plugin. I am sure that youve heard of an editorial calendar, but you may be missing the key to using it as a tool for growing your blog.  Bloggers are discovering this secret to blog growth, and for you, it may only be a click away. Many bloggers have found the secret to blog growth. Have you? #editorialcalendar What Is An Editorial Calendar? Before we get too far, let me review what an editorial calendar is. Skip this part if youve heard it before. An editorial calendar is basically a place where you can see all of your content in a single place. A good editorial calendar will give you a birds-eye-view of your entire content publishing plan, and allows you to visualize your marketing strategy at a glance. It is generally visible as a monthly or weekly calendar. A few of its key benefits include: Providing a canvas for blog post ideas and key topics. A management platform for editorial tasks and team members. A visual publishing schedule that helps you maintain consistency. Drag-and-drop simplicity for adjusting your schedule. A visualized view of your content plan. A platform for promoting your post across many channels. Its easy to see why the prospect of an editorial calendar is pretty alluring for any blogger who is looking to get their content more organized. In the coming year, businesses are set to spend more time and money on content marketing than ever before, and it is easy to see why.  Many companies that blog generate 67% more leads than companies that dont1. Companies that blog generate 67% more leads than companies that dont. #editorialcalendarNot only can an editorial calendar help you grow your blog, it can also help you grow your bottom line. Why You Need An Editorial Calendar For Your WordPress Blog Neil Patel, blogger over at Quick Sprout, has listed the editorial calendar as one of the top 10 growth strategies for small business bloggers, and he has good reason to do so. In recent surveys, at least 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content 1. Content marketing is a smart investment for any business, and that means that we need to protect our investment as much as we can.

Sunday, February 16, 2020

The Dream is now Essay Example | Topics and Well Written Essays - 500 words

The Dream is now - Essay Example One of my friends has completed his university studies last year but up to date he is unable to secure any job of his dream in the government or high ranking agencies in this country. This is because his status of being undocumented. Hence, end up settling for less than what all through he has worked hard and smart to do in life, which is quite a disappointing. In most cases, this has prompted him to struggle financially as he tries to cater for varied expenses, which if he was employed like any other said documented citizens life to him would have been quite easy. Based on my experience and what I have learnt through this 30-minutes video, undocumented immigrants face utter segregation when it comes to employment opportunities. This is despite having gone through extremely demanding learning process entailing not only financial commitments but also one’s time. It is quite demoralizing especially when one all through has studied and excelled but he or she cannot manage to secure a good employment opportunity with the government as well as its agencies. This is despite both the regime and its agencies having such openings for fresh graduates but those recruit cannot dare think of undocumented candidates having the required skills and expertise. In addition, these undocumented immigrants despite having excelled well in high school, higher institutions cannot take them. Hence, end up making them undergo extremely tedious and demoralizing processes if they ever secure a chance in those institutions. In most cases, this goes to the extent of some candidates giving up in life if they are not strong willed. After watching this film, I learnt those in high offices especially from both sides of the influential political parties only careless about the undocumented. This is by coming into a consensus of what ought to be done in

Monday, February 3, 2020

Work Cultures and Social Loafing Essay Example | Topics and Well Written Essays - 1000 words

Work Cultures and Social Loafing - Essay Example The study was important because it helps us to understand the behavior of people in different countries and different work culture and sought to find out remedies for this organizational menace. Research was never conducted before about this subject and it assumes significance from the fact that work culture is often ignored and it is further important because work culture changes from country to country and it can't be altered / modified . Research conducted in the United States indicates that members of cultures whose value emphases and social institutions have been characterized as "group-oriented" would tend to form more cohesive groups and be more likely to place group benefit over individual benefit than members of individualistic.(Journal of Cross-Cultural Psychology, Vol. 14, No. 3, 368-384 (1983) Social Loafing is a tendency or phenomenon of an individual, to work less when in group than when work alone. As such, group performance may not be satisfactory when compared to individual performance. Social loafing is the "tendency to reduce individual effort when working in groups compared to the individual effort expended when working alone" (Williams & Karau, 1991). "It is the tendency for individuals to expend less effort when working collectively than when working individually" (Karau & Williams, 1993) Social Loafing- "the tendency of individual group members to reduce their work effort as groups increase in size as displayed by the inclination to "goof off" when performance is needed in a group, miss meetings, show up late, or fail to start or complete individual tasks". J. Dan Rothwell, "In Mixed Company: Communicating in Small Groups," 3rd. ed., Harcourt Brace College Publishers, Orlando, .83 In their meta-analytic review of social loafing, Karau and Williams (1993) found that the degree to which the participants' dominant culture emphasizes individualistic versus collectivistic concerns moderated the loafing effect. The magnitude of this effect was found to be larger for participants from individualist-Western cultures than for participants from collectivist-Eastern or oriental cultures. Consistent with this, individuals attach greater importance to group performance and achievement in collectivist cultures (Triandis, 1989), where conceptions of individuality insist on the fundamental relatedness of people to each other (Markus & Kitayama, 1991). An experiment conducted on French students revealed that self - beliefs related to one's feeling of uniqueness play a vital role in performance than in group ( Karau and Williams' (1993) Collective Effort Model). Another research conducted by Kline, Ute-ChristineAnderson, Neil (2007) revealed that personality, cultural, social, and work- and organizational psychology of an employee not only affects social loafing but also addresses the motivational factors of situations that either foster or inhibit social loafing under typical vs maximum performance . With the increasing focus on international ventures and management (Hofstede, 1980; Adler, 1986), it is important that organizational researchers understand intercultural similarities and differences, particularly

Saturday, January 25, 2020

Britannia Industries Limited Is One Leading Bakers Marketing Essay

Britannia Industries Limited Is One Leading Bakers Marketing Essay Britannia Industries Limited is one of the leading players in the bakery segment in India. Its product portfolio includes various types of biscuits, breads and cakes. The company primarily operates in India. It is headquartered in Kolkata, India and employed about 2,358 people as on March 2008. The company recorded revenues of INR 26,177 million during the fiscal year ended March 2008, an increase of 13% over 2007. Top line of Britannia was driven by price increases by way of reduction in pack sizes and extension of excise exemption to biscuits with maximum retail price (MRP) below INR 100 per kilogram from INR 50 per kilogram earlier. The operating profit of the company was INR 2,723 million during fiscal year 2008, an increase of 80% compared with 2007. The PAT was INR 1,910 million in fiscal year 2008, an increase of 77.5% compared with 2007. BUSINESS DESCRIPTION Britannia Industries Limited (Britannia) is engaged in producing and distributing bakery products including a variety of biscuits, breads, rusks, and cakes. The Wadia group of India along with Groupe Danone of France, are equal shareholders in ABIL, the UK which is a major shareholder in Britannia. The company operates through three broad product categories: biscuit and high protein food, bread and rusk, and cake. The biscuit products are marketed under the following brands: Tiger, Good Day, 50 50, Marie Gold, Treat, Milk Bikis, Nutri Choice, Time Pass, Pure Magic, Little Hearts, Nice Time, Vita Marie Gold and Greetings. Bread products are sold under the Premium Bakes, white sandwich bread brand. Cake products are sold under the Premium Bakes, Cakes and Rusks brands. The company also offers Cup Cakes in its cakes category. Britannias dairy operations are conducted through its subsidiary, Britannia New Zealand Foods Company Private Limited (BNZF). BNZF is a joint venture between Britannia and Fonterra Co-operative Group of New Zealand. The company exports its products to the US, Ghana, Seychelles, Singapore, Oman, Saudi Arabia, United Arab Emirates, Qatar, Bahrain and Kuwait. HISTORY Britannia was established with an initial investment of INR295 in Kolkata in 1892. The operations of the company were mechanized with the advent of electricity in 1910. The company started using gas ovens in 1921. Britannia Biscuit Company took over biscuit distribution from Parrys in 1975. In 1978 the company became a publicly listed company. In the following year, the company was renamed as Britannia Industries Limited (Britannia). The companys executive office was relocated to Bangalore in 1989. In 1993 Wadia group acquired stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia. Britannia introduced its new corporate identity Eat Healthy, Think Better; and launched Tiger Cashew Badam and Cheeker brands of biscuits in 1997. In 1998, the company introduced Milk Bikis and Nutri Choice brands; and Etnic Snacking. In 1999, the company issued bonus shares in the ratio of 1:2. During the same year, the company also introduced cheeselets. The company introduced biscuit brands GD Choco, Time Pass and Vita Marie Gold in 2000; Rourbon Pocket Packs, Maska Chaska and Vita Marie Gold in 2001. Britannia introduced many brands of biscuits in 2002 which include Time Pass Classic Salted, Jim Jam Pocket Packs, Chai Biskoot, Tiger Cream, GD Ginger Nut and Pure Magic. The company launched a joint venture with Fonterra, a dairy company; and started Britannia New Zealand Foods in 2002. The company launched, Treat Duet, a biscuit brand in 2003. In the following year, Britannias Good Day biscuit added Choconut, a new variety to its range of biscuits. The rebirth of Tiger biscuit was seen in 2005, with the tag line Swasth Khao, Tiger Ban Jao. In the same year Britannia launched Greetings range of premium assorted gift packs; and Britannia 50-50 Pepper Chakkar. In the same year, the company started its new plant in Uttaranchal. In July 2006, Britannia acquired Cafe Coffee Days 50% stake in Daily Bread, a Bangalore-based high-end food re tailer. In March 2007, Britannia formed a joint venture with the Khimji Ramdas Group, one of the largest business conglomerates in the Middle East. Britannia and its associates acquired 70% beneficial stake in Dubai-based Strategic Foods International and Oman-based Al Sallan Food Industries Co SAOG. In January 2008, Britannia was asked by the Calcutta High Court to pay back the INR12 crore, which it withdrew from the companys pension fund. MAJOR PRODUCTS AND SERVICES Britannia Industries Limited (Britannia) is a producer and distributor of bakery and dairy products. It manufactures, distributes and sells a range of branded products including: List of products: Biscuits Bread Rusk Cakes Cheese Butter Milk List of selected brands: 50:50 Deluca Good Day Little Hearts Milk Bikis MarieGold Maska Chaska NutriChoice Pure Magic Treat Tiger REVENUE ANALYSIS Britannia recorded revenues of INR 26,177 million during the fiscal year ended March 2008, an increase of 13% over 2007. The company generates revenues through three business divisions: biscuits and high protein foods (89% of the total revenues during fiscal year 2008), bread and rusk (7.4%), and cake (2.9%). Revenue by division During the fiscal year 2007, the biscuits and high protein food division recorded revenues of INR 23,299 million, an increase of 11.4% over 2007. The bread and rusk division recorded revenues of INR 1,956 million in fiscal year 2008, an increase of 36.3% over 2007. The cake division recorded revenues of INR 769 million in fiscal year 2008, an increase of 23.2% over 2007. The others (including scrap sales) division recorded revenues of INR 144 million in fiscal year 2008, a decrease of 28% over 2007. SWOT ANALYSIS Britannia is a producer and distributor of bread, snacks and dairy products. The company has a portfolio of top selling food brands. Britannia produces and distributes premium brands such as 50:50, Good Day, Little Hearts, Milk Bikis, MarieGold, Maska Chaska, NutriChoice, Pure Magic, Treat, and Tiger. An extensive portfolio of global brands facilitates customer recall and enhances Britannias market penetration capabilities. However, an impending litigation disputing the trademark of Britannias biscuit brand Tiger, with Danone, could adversely impact the companys brand image and its international expansion plans. Strengths Weaknesses Strong brand name Launch of innovative products and brand extensions Growth in operating segments High dependence on Indian market Fluctuating cash from operations Opportunities Threats Inorganic growth Strategic alliances Growing demand for health and convenience products Litigations Inflationary dairy product prices Outbreak of animal diseases Strengths Strong brand name The company has a strong portfolio of top selling food brands. Britannia produces and distributes premium brands such as 50:50, Good Day, Little Hearts, Milk Bikis, MarieGold, Maska Chaska, NutriChoice, Pure Magic, Treat, and Tiger. Each of the companys six pillar brands (Good Day, Tiger, 50:50, Treat, Milk Bikis, and Marie Gold) generate sales in excess of INR1 billion. Further, the company is entering new product lines like snacking and health products and thus capturing a larger market share. In 2007, most of the companys brands secured double digit growth rate. Additionally, Britannia was ranked second among FMCG companies in the Business Worlds Most Respected Company Survey 2006. With a wide portfolio of brands and choice of product category, the company is able to differentiate itself in the market, nurture customer loyalty, and reduce its business risk. As a dairy product company, Britannia enjoys strong brand equity, and its extensive portfolio of global brands has helped it to expand its market presence and visibility. A strong brand portfolio not only facilitates customer recall but also enhances Britannias market penetration opportunities. Launch of innovative products and brand extensions The company has a strong orientation towards product innovation. In 2007, the company demonstrated its ability to innovate and extend its brands and products. Britannia launched many innovative products in 2007. Through an innovative product lineup, the company plans to strengthen and sharpen its brands and transform them from existing formats and conventional archetypes. In this context, the company launched cream and coconut varieties in its Tiger brand range. Further, the Chota Tiger, which is an extension of Tiger brand, draws on the kids snacking habit presenting biscuits as small, pop-able, snacks in a pouch pack. Similarly, the company also launched added Fruit Rollz under its Treat brand. Further, the company launched 50:50 Chutkule and NutriChoice Digestive and SugarOut. NutriChoice SugarOut is the first biscuit without added sugar, in the Indian market. Strong product innovation skills enable the company to stay ahead of the competition and create an edge in the market. Growth in operating segments Britannias operating segments has shown strong financial performance since 2005, which is evident from its revenue growth. Biscuit and high protein food segment revenue increased from INR14,926.9 million (approximately $330.8 million) in 2005 to INR20,910.8 million (approximately $463.4 million) in 2007, this representing compounded annual growth rate CAGR (2005-2007) of 18%. The bread and rusk segment also recorded increase in revenue from INR788.2 million (approximately $17.5 million) in 2005 to INR1,435.7 million (approximately $31.8 million) in 2007, this representing CAGR(2005-2007) growth of 35%. Further, the cake segment also recorded increase in revenue from INR355.7 million (approximately $7.9 million) in 2005 to INR624 million (approximately $13.8 million) in 2007, this representing CAGR(2005-2007) growth of 35%. Strong performance by the companys operating segment enhances its financial standing and strengthens its position against its competitors. Weaknesses High dependence on Indian market Though Britannia has made forays into other international markets, it is still dependent on the Indian market for a majority of its revenues. Though the company exports its products to many countries, the revenue contribution of regions other than India is too low to confer any significant geographical diversification benefit on the company. High dependence on India makes Britannia vulnerable to the market conditions in this region. Fluctuating cash from operations The company has not been able to generate consistent cash from its operations in recent times. The company has registered fluctuations in its cash from operations, registering a decline in every alternate year since 2004. Cash from operations decreased from INR1,961 million (approximately $43 million) in 2005 to INR649 million (approximately $14 million) in 2006. Again in 2007, it increased to INR871 million (approximately $19 million). Fluctuating cash from operation could upset the companys expansion plans. Opportunities Inorganic growth Britannia is aggressively pursuing inorganic growth model. In March 2007, Britannia concluded two acquisitions, including its first ever overseas partnership. In March 2007, Britannia formed a joint venture with the Khimji Ramdas Group, one of the largest business conglomerates in the Middle East. Britannia and its associates acquired 70% beneficial stake in Dubai-based Strategic Foods International LLC and Oman-based Al Sallan Food Industries Co SAOG. The two companies are major regional players in the biscuits and cookies segments in the Gulf Corporation Council (GCC) markets. Both the companies export to more than 40 countries across the globe including Africa, Australia and Japan, thereby giving Britannia access to many new markets. These two acquisitions are expected to allow Britannias portfolio to extend to those countries in which they have a presence. The joint venture could provide Britannia an opportunity to grow its international footprint by leveraging on the complementa ry strengths of the two partners. Strategic alliances Britannia entered into strategic alliance with Daily Bread Pvt. Ltd. (Daily Bread) to participate in premium bread and allied products market in India. In July 2006, Britannia acquired a strategic 50% stake in Daily Bread, a Bangalore-based company engaged in the manufacturing and retailing of premium breads, cakes, and ready-to-eat snacks. Daily Bread operates in both institutional and retail segments, and offers a wide range of international quality bakery products, including 50 varieties of specialty breads. Post-acquisition, Britannia holds the brand Deluca in India. Daily Breads business model includes a chain of own and franchised retail outlets, and catering to institutional customers. Daily Bread operates seven outlets in Bangalore and since its acquisition by Britannia; two large outlets have been added. Britannia is keen to scale up the outlet chain to 30-40 cities beginning Fiscal 2008. This acquisition marks Britannias entry in the high-end, freshly baked gourmet food. Th is alliance will help Britannia to scale up the bakery business in select markets with a range of gourmet products sold under its brand names. Growing demand for health and convenience products Consumers worldwide have become more health conscious in recent years. Increasing number of consumers are opting for natural, fat-free and healthy food products. Food items containing trans-fat are losing market share as they are linked to cardiovascular diseases. The primary drivers for this trend are changing lifestyles, late marriages, increase in single-parent households, increase in number of homes with two working parents, and increased working hours. Consumer expenditure on away-from-home dining is rising. According to the US Economic Research Service, spending on food-away-from-home is expected to increase by almost 10% per capita until 2025. The trend towards low fat, low sugar and low carbohydrate foods and drinks continues to drive the market. Britannia offers a range of low-fat and sugar free products. With a strong emphasis on healthy foods, the company is likely to benefit from the increasing health food market. The global nutritional market exhibited strong growth in 2 006, estimated at E127 billion ($159 billion), with half of this represented by the US market. The company is well positioned to exploit its focus on health and convenience platform to drive its future growth. Threats Litigations Britannia and Groupe Danone (Danone), a French dairy and beverages giant, are engaged in intellectual property rights battle, since many years. Wadia group and Danone have an equal stake in Associated Biscuits International Holdings (ABIH), which is a major shareholder in Britannia. Both the companies are disputing over the trademark of Britannias biscuit brand, Tiger. Britannia has accused Danone of registering the Tiger Trademark globally without its consent. Danone has already registered Tiger brand in nearly 35 countries and has applied for registration of the Tiger trademark in over 70 countries. In 2006, Britannia sued Danone in a Singapore court, seeking a speedy redressal of the Tiger brand issue. Danone has already registered Tiger trademark in Singapore, which will expire in November 2009. Britannia submitted its trademark application for Tiger in Singapore only in April 2007, which is still pending. An arbitration case between the two parties is also pending at the Bombay High Court. This long impending litigation (with Danone) could adversely impact Britannias brand equity and its international expansion plans. Inflationary dairy product prices Britannia, being a diary company, is exposed to general business risks faced by the global dairy market. Britannia is vulnerable to price fluctuations in the world market for raw materials such as flour, soya, maize and grain. In 2007, the industry witnessed an inordinate and simultaneous increase of approximately 20% 25% in the market prices of all key commodities like flour, refined palm oil, skimmed milk powder, etc. The companys top line growth of 28.4% was eroded by inflation in input costs, resulting in a gross margin decline of 6.7%.The global dairy market is marked by sharp fluctuations in the price of dairy products. Furthermore, sales prices are fixed with customers for relatively long periods in a number of markets, whereas the purchase prices of milk are subject to short-term fluctuations. In order to limit these risks, Britannia should try to minimize its operating costs by efficiently utilizing existing resources. Further increase in input cost could dampen the company s gross margin, which could result in declining top-line growth. Outbreak of animal diseases Britannia, as a diary product company, is dependent on constant supply and quality of the raw materials like milk. Any outbreak of animal diseases (especially Foot and Mouth Disease caused by a virus which is one of the most contagious and feared diseases), can cause heavy loss in susceptible cloven-hoofed animals world over. Britannia, which markets all dairy-based products like butter, cheese, and biscuits to different countries, may get affected by milk supplies and the production and sale of dairy products in case of diseases outbreak thus affecting its revenues. TOP COMPETITORS The following companies are the major competitors of Britannia Industries Ltd. Nestle India Ltd ITC Corporation Ltd. Parle Products Pvt. Ltd.

Friday, January 17, 2020

James Joyce Concept of Epiphany Essay

James Joyce concept of epiphany is one concerned with a move away from religious transcendentalism towards secular moments in which the subjective experience of the moment harks to a transcendental sense of belonging, awe or inspiration (Barry 2002). This is notably captured in two of his texts known as A Portrait of an Artist and The Dubliners. Using two examples taken from these two texts alongside critiques put forward by certain literary critics, we will attempt to analyse his concept of epiphany in relation to other significant literary devices that he employs. In Joyce’s text A Portrait of an Artist, the narrative can be viewed as moving away from the notion of an objective account of reality. This rejection of realism, prevalent in the realist novel of the early nineteenth century, results in a certain form of ambiguity that has come to define many fellow modernists. Divorcing from the associated omniscient narrative styles of the earlier periods, modernist writers began to take on a great range of new forms and styles, one of which being the employment of the epiphany formerly used commonly in religious writing (Bennet & Royle 2004). In A Portrait of an Artist, this acts in changing the perspective of reality that is being explored by the author, which is achieved through an indulgence of ambiguity rather than process of deduction. This ambiguity is captured in a vagueness in both the author’s narrative and the protagonist’s thoughts throughout the text. For instance, in one extract taken from the text expressing the thoughts of the protagonists direct experience, we can see this ambiguity turn into an epiphany that refers to the experience itself and acts in combining it with other subjective experiences. For instance, on reflection of his own reaction or response to the direct experience he is accounting for, the protagonist enters into the ambiguity of his own thoughts, stating that: ‘O how cold and strange it was to think of that! All the dark was cold and strange. There were pale strange faces there, great eyes like carriage-lamps. They were the ghosts of murderers, the figures of marshals who had received their death-wound on battlefields far away over the sea. What did they wish to say that their faces were so strange?’ (Joyce 2003, 59) In this extract we can see through the division of perspective and perception that the narrator is not observing, documenting or accounting for the experience of the protagonist. Rather, he is allowing the subject the freedom to recall the experience and, in doing so, transcend both the objective reality being accounted for and the form of the literary function. This allows the conscious mind of the character to question their own direct response and reinterpret the reality of the moment by way of an epiphany. This shift in perspective from the reality being charted by the omniscient observer to that of a reflective and ambiguous account being drawn out in the description of the experience itself is referred to by the scholar and critic Peter Barry. In his text Beginning Theory Barry suggests that this is ’the loss of the real’, that he warns can lead to legitimizing ’a callous indifference to suffering’ (Barry 2006, 89). However, this loss of the real is perhaps the antithesis of what Joyce is attempting to evoke in his concept of the epiphany. In essence, the loss of the real is something of an awakening of the transcendental marking the beginning of a psychological reality. This premise could perhaps be seen as a stream of consciousness that could be used to examine the transcendental connectedness between the people and members of a community on the basis of intellectual, as well as objective, reality. Through the techniques incorporated in this style of narrative it is possible to allow the reader to see the psychological reality of the character and have access to their experiences, making the relationship between objective reality and the subject a semiotic one. In this sense, the epiphany is a challenge to the reader. Furthermore, the transcendental reality that it refers to is also secular, as it refers to the subjective experience as the catalyst, rather than any form of divinity as a measurement. In Dubliners, we can see that the premise of Joyce’s city is based upon the idea of nationalism and modernism that was prevalent throughout Europe at his time of writing. This nationalism is personified in the city, which acts as the source of experience and reflection. In many ways, this may be understandably regarded as the replacement for the transcendental God at the heart of religious epiphanies. This is because the object of the city is given as being in natural sync with the individual‘s subjective experience. Essentially, it is the catalyst for the individual’s semiotic relationship with the world and the source of their reflection. Essentially, the city, or city life, is the source of this transcendental epiphany, which makes it a very different environment to the objective and macabre city of some of Joyce’s contemporaries. In one extract, Joyce reveals this transcendental moment and how it combines with other experiential referents through the means of the epiphany. He states that: ‘Walk along a strand, strange land, come to a city gate, sentry there old ranker too, Tweedy’s big moustaches leaning on a long kind of a spear. `Wander` through awned streets. Turband faces going by. Dark caves of carpet shops, big man, Turko the terrible, seated cross legged smoking a coiled pipe. Cries of sellers in the streets. Drink water scented with fennel, sherbet. Wander along all day. Might meet a robber or two. Well, meet him. Getting on to sundown. The shadows of the mosques along the pillars: priest with a scroll rolled up. A shiver of the trees, signal, the evening wind. I pass their dark language. High wall: beyond strings twanged. Night sky moon, violet, colour of Molly’s new garters. Strings. Listen. A girl playing one of those instruments what do you call them: dulcimers. I pass.’ (Joyce 2007, 124) In this extract, we can once again see this shift away from any objective detail and move towards a reflective and subjective account of the experience. Joyce describes the city in relation to the referential meaning of each individual sign as the protagonist combines the account with their experience. This subjective and fluid account of the environment and its many innate objects is then transcended via the epiphany of the experience without reference to any God. Rather, it is the relationship with the city that evokes such the depiction and seemingly alive narrative. Referring to this detail, literary critic Raymond Williams states that: ‘In Joyce, the laws and the conventions of traditional observation and communication have apparently disappeared. The consequent awareness is intense and fragmentary, subjective primarily, yet in the very form of its subjectivity including others who are now with the buildings, the noises, the sights and smells of the city, parts of this single and racing consciousness.’Â   (Williams 1973, 1) It would appear that Joyce is conscious of his use of the concept of epiphany. It would appear that in applying it in a secular manner, he is rejecting the notion of a God or objective transcendental truth. It would seem that this is because Joyce believes that it is the experience itself and the reflection rather than response of the individual that can awaken the transcendental realm and semiotic reality that lies within experience itself. Essentially, without the notion of the epiphany, the narrative would be veering away from the truth of experience itself and would negate the very social and relative apparatus that constitutes our being. Bibliography Barry, Peter. Beginning Theory: An Introduction to Literary and Cultural Theory Manchester: Manchester University Press, 2002. Bennet, Andrew. & Royle, Nicholas. Introduction to Literature Criticism and Theory Harlow: Pearson Education, 2004. Joyce, James. A Portrait of the Artist as a Young Man London: Penguin Classics, 2003. Joyce, James. Dubliners Oxford: Penguin Classics, 2007. Williams, Raymond. The Country and the City London: Chatto & Windas, 1973.

Thursday, January 9, 2020

Interesting Facts About Maya Angelou

Thanks to her award-winning writing, Maya Angelou was internationally known decades before her death at age 86 in 2014. Despite her fame and her many memoirs, many interesting details about her life remain widely unknown to the public. Familiarize yourself with the life and work of Maya Angelou with this list of interesting facts about her life. Family Life She may have risen to fame as â€Å"Maya Angelou,† but she was not born with that first name or with that surname. Instead, Angelou was born Marguerite Annie Johnson on April 4, 1928, in St. Louis. â€Å"Maya† derives from a childhood nickname and Angelou is a shortened version of Angelopoulos, the surname of a Greek sailor the writer married in 1952.It’s uncertain how many times Angelou married, the New York Times reported in her obituary. â€Å"Throughout her life, she was cagey about the number of times she married—it appears to have been at least three—for fear, she said, of appearing frivolous,† the Times noted.Although Angelou married a number of times, she bore just one child, a son named Guy Johnson. She gave birth to him at the age of 16. He was the product of a brief romance Angelou had with a neighborhood boy in Northern California. Career During her young adulthood, Angelou became the first black woman to work as a streetcar conductor in San Francisco, according to the Times.Although Angelou stood 6 feet tall, she managed to carve out a career as a dancer as a young woman. She even danced with the likes of Alvin Ailey.Angelou appeared in a number of theatrical productions, earning a Tony nomination for her role in 1973’s â€Å"Look Away,† a play about Mary Todd Lincoln and her seamstress. Friendship With Prominent African Americans Angelou stopped celebrating her birthday because the Rev. Martin Luther King Jr., a friend of hers, was assassinated on that day. Instead of celebrating her birthday, Angelou sent flowers to King’s widow, Coretta, according to Biography.com. In addition to King, Angelou was friends with a number of other prominent African Americans, including James Baldwin and civil rights icon Malcolm X, the New York Times reported. Literary Career Angelou rose to fame after the publication of her 1969 memoir, I Know Why The Caged Bird Sings. That book made history, as it marked the first time an autobiography by an African-American woman became a best-seller in the United States.Caged Bird was far from Angelou’s only memoir. The writer followed that effort up with Gather Together in My Name (1974), Singin’ and Swingin’ and Gettin’ Merry Like Christmas (1976), The Heart of a Woman (1981), All God’s Children Need Traveling Shoes (1986) and A Song Flung Up to Heaven (2002). Moreover, in 2013, Angelou’s memoir about her relationship with her mother, Mom Me Mom, debuted.Despite the fact that she excelled as a writer above all else, Angelou said that the craft did not come easily to her. In 1990, she told the Paris Review, â€Å"I try to pull the language into such a sharpness that it jumps off the page. It must look easy, but it takes me forever to get it to look so easy. Of course, ther e are those critics—New York critics as a rule—who say, Well, Maya Angelou has a new book out and of course it’s good but then she’s a natural writer. Those are the ones I want to grab by the throat and wrestle to the floor because it takes me forever to get it to sing. I work  at the language.†Ã‚   More About Maya Angelou A globetrotter, Angelou spoke a number of languages, including French, Italian, Spanish, Arabic, and the West African language Fanti.Angelou had a seafood allergy. Apparently, it was so severe that she requested people not to eat seafood prior to meeting with her.

Wednesday, January 1, 2020

The Swift and Dramatic Explosion of Social Media - 1171 Words

Introduction More than ever before, the explosion of social media has been dramatic and swift, fundamentally altering how individuals share personal experiences, search for information, form opinions and make decisions of daily living. The inexhaustibility, open and democratising disposition of social media has both great advantages and potential equally damaging risks, both individual and organizational. This essay considers the use of social media within the nursing profession; tertiary nursing practice and the impacts, potential pitfalls and educational advances that are encounted as a result of combing nursing and social media as well social medias impacts on student nurses on clinical placement. As we adjust and often benefit for the non static nature of social media, many nurses and nursing students have embraced social media, actively utilising its potential to enhance practice, education and influence health knowledge on a global platform. Advantages of social media The Internet and social media appears to have more advantages than risks for nursing and related healthcare professions. A clear advantage is the rapid dissemination of knowledge and the ability to discuss, alert and debate issues, further education, practice, and research on a global platform at your fingertips (American Nurses Association 2011). 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