A Study of Customer Preference Towards Various Stock Brokerage

RESEARCH intention A Study of guest Preference towards variant profligate Broker grow Firms in Indore November 20, 2012 Submitted To Submitted By Dr. Yamini Karmarkar Dhwanil Mehta IM 2K9 36 Himanshu Patidar IM 2K9 47 Title A Study of guest Preference towards unlike Stock Brokerage Firms in Indore. Index S. No. ParticularsPage No. 1INTRODUCTION03 2RESEARCH QUESTION04 3RESEARCH OBJECTIVE04 4RESEARCH METHODOLOGY05 EXPECTED OUTCOMES09 6LIMITATIONS OF RESEARCH09 induction This question is regarding the secondary market trading in India and its main objective is to understand nodes gustation towards tenor brokerage sloppeds in Indore. In the last decade, Indias GDP has raised from 414 billion dollar in 2001 to 1. 85 trillion dollars in 2012. This growth in size of Indian economy has been complimented by 8 fold increase in the market capitalization of the Indian companies. So bulk ar this instant investing more in descent market to increase the value of their money.C apital markets are in domain in India since a long period. on that point are about 11 gazillion DEMAT posters and 1 million daily active foxinessrs in India. Indian stock market is one of the oldest stock markets in Asia with a glorious past that caters to the huge population of India and gives them enthronement opportunities. In 1875 Bombay Stock Exchange (BSE) was established by 22 brokers. From that time onwards the Indian Stock market has grown in leaps and bounds, and has become a forceful and competent stock market in the international level.Earlier days a stock was delineated by a stock certificate which was a piece of paper that was proof of your ownership. But in todays computer age, your stock is stored electronically by your broker. This is done to make the shares easier to trade. In the past, when a person wanted to cope his shares that person bodilyly took the certificates down to the broker. But now stocks can be purchased with a click of mouse. Definition of key legal injury 1. Stock Brokerage Firms- A brokerage firm, or simply brokerage, is a financial institution that facilitates the acquire and selling of financial securities surrounded by a vendee and a seller.Brokerage firms serve a clientele of investors who trade public stocks and other securities, usually through the firms doer stockbrokers. 2. DEMAT Account- The term demat, in India, refers to a dematerialized account for singular Indian citizens to trade in listed stocks or debentures in electronic form rather than paper, as needful for investors by the Securities and Exchange Board of India (SEBI). In a demat account, shares and securities are held electronically instead of the investor taking physical possession of certificates. 3. affair Account- A trading account workings as an intermediary in the midst of the savings account and demat account. When you want to buy shares, first the money is transferred from your savings account to trading account. 4. Consumer Pr eference- A consumer mouthful explains how a consumer stations a collection of goods or services or prefers one collection over another. This definition assumes that consumers rank goods or services by the amount of satisfaction, or utility, afforded. look Question What are the factors that influence the guest orientation towards choosing a stock brokerage firm?Objectives 1. To study the factors influencing the people at the time of enterprise a DEMAT and Trading account. 2. To know the personal views of people regarding choices among various stock brokerage firms in Indore. Research Methodology Theoretical Framework Variables Explanatory Variables- 1. Age- This protean is utilise to countenance input of age of nodes in years. 2. Income Level- This variable is used to get input of annual income level of the customers in Rupees. 3. Gender- variable is used to get input of gender of customers. Dependent Variables- . Stock-call precision- Stock-call precision is a qualitativ e measure of the accuracy of the advice to buy, hold, or sell the securities to gain maximum possible return correspond to risk beard by customer. 2. individualized service 3. Price charged for the services- Prices include the account(DEMAT and Trading) opening charges rundown brokerage charges per transaction. 4. perspective of offices- Location of offices for the convenience of the customers. 5. send fair play of the firm. Relationship amongst variables Measurement aim Scales of Measurement 1.Age- Interval scale is used with 4 intervals i. e. 18-30, 31-45, 45-60, 60 plus 2. Income Level- Interval scale is used with 5 intervals i. e. 0-3lacks, 3lacks-6lacks, 6lacks-10lacks, 10lacks plus 3. Gender- Nominal scale is used with options Male and egg-producing(prenominal). 4. Dependent variables Stock-call precision, in-person assistance, Price, Location of offices, and give away equity are all measured using a 5 point Likert Scale. Least Preferable, Somewhat Preferable, Neut ral, Preferable, Most Preferable technique for Data Collection Primary information is undeniable to be gathered for this look.Data will be placid using questionnaire technique. Questionnaire will be filled by customers through two channels- printed hard copies and online over internet. investigator will personally take the hard copies of questionnaire to the mortal sample. Online questionnaire will be filled using various websites. Sample Description Population Population is taken to be the all the investors of Indore trading in securities and having DEMAT and Trading account in any of the stock brokerage firm located in Indore. Sample surface Sample size is taken to be 120.Sampling technique Non-probability Quota sampling method. 20 customers of to each one of the top 6 brokerage firms of Indore are taken. This makes 6 quotas with 20 customers in each quota. Data Analysis Technique used for data analysis is ANOVA. Hypothesis Age of the Customer as an explanatory variable . 1. void Hypothesis, (H0) in that respect is no affinity among age of the customer and preference to the Stock-call precision. understudy Hypothesis,(H1) There is a blood between age of the customer and preference to the Stock-call precision. 2. energy Hypothesis, (H0) There is no alliance between age of the customer and preference to the Personal assistance. Alternate Hypothesis,(H1) There is a family between age of the customer and preference to the Personal assistance. 3. Null Hypothesis, (H0) There is no kindred between age of the customer and preference to the Price. Alternate Hypothesis,(H1) There is a relationship between age of the customer and preference to the Price. 4. Null Hypothesis, (H0) There is no relationship between age of the customer and preference to he Location of Offices. Alternate Hypothesis,(H1) There is a relationship between age of the customer and preference to the Location of Offices. 5. Null Hypothesis, (H0) There is no relationship between ag e of the customer and preference to the Brand Equity. Alternate Hypothesis,(H1) There is a relationship between age of the customer and preference to the Brand Equity. Income of the Customer as an explanatory variable. 6. Null Hypothesis, (H0) There is no relationship between income of the customer and preference to the Stock-call precision.Alternate Hypothesis,(H1) There is a relationship between income of the customer and preference to the Stock-call precision. 7. Null Hypothesis, (H0) There is no relationship between income of the customer and preference to the Personal assistance. Alternate Hypothesis,(H1) There is a relationship between income of the customer and preference to the Personal assistance. 8. Null Hypothesis, (H0) There is no relationship between income of the customer and preference to the Price. Alternate Hypothesis,(H1) There is a relationship between income of the customer and preference to the Price. 9.Null Hypothesis, (H0) There is no relationship between inco me of the customer and preference to the Location of Offices. Alternate Hypothesis,(H1) There is a relationship between income of the customer and preference to the Location of Offices. 10. Null Hypothesis, (H0) There is no relationship between income of the customer and preference to the Brand Equity. Alternate Hypothesis,(H1) There is a relationship between income of the customer and preference to the Brand Equity. Expected Outcomes Age and income level of the customers have portentous effect on their choices regarding brokerage firms.Limitations of the study This research might have some minor limitations because of control sample size and the environment in which data was collected. The data analysis and findings are based on the knowledge and experience of the answerings. It is assumed that at the time of undertaking survey the best available respondent group was chosen and the responses given by each one of them was genuine. If the respondents responded to the questionnaire without any interest, attention or commensurate knowledge regarding stock market, then the conclusions drawn from this research might not become valid in real world.